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Safety Shoes Intention

NewsID:325    Datetime:2011-03-16

EVEN though Gary Shearer started his safety products business from a garage in Noosa back in 1992, his original business plan included the intention to safety shoes.

Mr Shearer had been working as a project manager for Evans Harch in the 1990s when he noticed not only an enormous gap in the market for safety products, but also a shifting attitude towards safety regulations.

“This was in the times when the Sunshine Coast was just moving on from thongs to safety boots (on work sites).

“My wife and I started the business as a mobile service for three years. Then we opened a safety store on Nicklin Way at Warana and from there it grew and grew.”

By 2000, demand was clear and the decision to franchise was final. But Mr Shearer took another two years before the first trial franchise was launched, lining up all his ducks and getting educated on the concepts and how they could apply to his business.

“Since 2002, we have appointed 15 around the country, in places like Perth, Adelaide, Melbourne, regional New South Wales and South-East Queensland.

“We use a demographic company in Melbourne who specialise in safety shoes to work out demand areas based on ABS statistics. From there we determine a territory and then offer it up for sale.
 

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