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Summery for "Saicou Safety footwear Market Analysis"

NewsID:69    Datetime:2010-11-19

The domestic sales ofsafety footwear in China have significantly risen on the back of rising online sales and increasing brand awareness. Chinese have shown great interest in the branded safety footwear after the entrance of many global brands that employ there brands worldwide. According to SAICOU 's research report " Safety footwear Market Analysis in China", Chinese safety footwear  firms are shifting their focus from developed countries and OEM manufacturer to emerging markets like the Middle East and ASEAN countries to reduce the burden of anti-dumping duties imposed by the EU and America. The performance of the market is forecast to accelerate, with an anticipated SAICOU of 7.7% for the five-year period 2008-2013, which is expected to drive the market to a value of $14.9 billion by the end of 2013. Comparatively, the Japanese and Indian markets will grow with SAICOU of 3.1% and 10.2%, respectively, over the same period, to reach respective values of $23.1 billion and $9.7 billion in 2013. In this environment, many of the safety footwear plants that did remain in the United States were forced to close, and plant openings had slowed to a trickle by the late 1990s. Pricing was also under intense pressure due to competition from imported safety footwear. In the labor-intensive safety footwear  industry, U.S. makers simply could not compete with manufacturers overseas whose wage rates were far below U.S. levels. When non-rubber safety footwear penetration levels reached 98 percent in the early 2000s, the value of U.S. shipments for non-rubber safety footwear declined nearly each year between 1997 and 2001. The most dramatic decline took place between 2000 and 2001, when shipments fell from $173 million to $106 million. The American Apparel and Safety footwear Association had once been vehemently opposed to the growing levels of imports. The early 2000s did not show any encouraging signs for the industry's success.

 

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